Laumeier Sculpture Park is one of the oldest and largest sculpture parks in the country — 105 acres where contemporary art and the natural environment exist in living conversation. When Laumeier needed a Discovery Guide worthy of that experience, they turned to Creativille to design a publication that felt as expressive and alive as the park itself.

The design challenge was singular: create a visitor guide that functioned as both a practical interpretive tool and an art object in its own right. Creativille met that challenge with a bold, immediately recognizable visual identity anchored by one defining creative decision — hand-drawn headline typography by Creativille's Steve Hartman. Rendered in vivid magenta and scaled to command full pages, the lettering carries the energy of the park's sculptures themselves: gestural, human, unapologetically present. No typeface could have achieved what the hand did here. The result feels authored, not assembled.

The typographic contrast throughout the publication is deliberate and precise — Hartman's expressive hand lettering set against clean, highly readable body text and elegant caption styling, including a secondary hand-script treatment for artwork callouts that brings a sense of intimacy to each image. Together, these choices create a layered reading experience that rewards both the casual visitor and the engaged art explorer.

Photography was art directed to honor both the sculptural works and their natural context — capturing the interplay of light, landscape, and form that defines Laumeier's unique character. Vivid color, generous white space, and considered pacing give the guide a gallery-quality feel while remaining completely accessible.

The Discovery Guide is not a brochure. It is an extension of the Laumeier experience — a piece of design that earns its place among the art.

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Creativille designs museum guides, visitor publications, and cultural institution print materials that match the artistic ambition of the organizations they represent. Our Discovery Guide for Laumeier Sculpture Park — one of the premier outdoor sculpture museums in the United States — showcases our full range of editorial design capabilities, including custom hand-drawn typography by Creative Director Steve Hartman, photo art direction, typographic systems design, and print production. When a cultural organization needs a publication that goes beyond informational and becomes experiential, Creativille delivers design that is as original and considered as the art itself. If your museum, gallery, arts organization, or cultural institution is looking for a design partner who understands how to make print communications feel like part of the collection, let's start a conversation.